Can't Afford It
Sometimes your next leader doesn't look like the perfect prospect.
They might be broke, working minimum wage and couch surfing but they are also hungry for change, ready to work and coachable.
They like your product and business and they want to join but they simply can't afford it.
What do you do with prospect if they've tried everything but they just don't have enough to get started?
Here is a very effective way for a prospect that wants to join but can't afford to find the money to get started.
Heads up: If you want to know how to really step into someone's world then get the free audio download of “Network Marketing Questions That Work.” You’ll be able to steer the conversation and get. I right prospects to chase you and WANT to know more details about your business.
Only use this method if these 2 criteria are met:
- They really want to join and they are not using "no money" as a way to brush you off.
- They have tried all other methods from maxing out credit cards, borrowing from friends/relatives, dipping into 401k/savings to having a garage sale. This should not be the first thing you suggest. Your prospect should try other ways of raising capital before you suggest this.
It’s not the lack of resources, it’s your lack of resourcefulness that stops you. ~Tony Robbins
If your prospect wants to join but they have no options to raising the money other ways, then maybe try having your prospect presell the product and use that money to get started. This works better with products over services. It works especially well if the product has quick result.
Let's pretend that one of your company starting options is $500. It comes with a starter kit and 7 units of product that each last 1 month. The retail price for one unit is $100 and the wholesale cost $75.
If your prospect can presell 5 or more units then they have enough money to get started. There are also added benefits to preselling product.
1. Customer Base
First, your prospect will have a customer base. Depending on the product and the relationship that your prospect has with the customer, if your prospect follows up when its time to reorder they will get about 50% stay as a recurring customer.
If your prospect can sell 6 of the 7 units (which isn't hard to do if you have the right product and the right script) then on average, they will have 3 customers stay on as a recurring customer. In this case the profit is $25 per customer x 3 customers = $75 each month. For most companies that's enough to cover the required monthly autoship and still have some profit left over. That profit might not be that much money so it might not seem like a big deal but it is. Simply having a business in profit (no matter how small) is better than what 90+% of network marketers are able to do. Also the biggest reason why people quit their network marketing business is because they aren't making any money and they are tired of paying for autoship. If your prospect joins and gets enough customers to cover their autoship then they are less likely to quit.
2. Easier to recruit.
Second, it is so much easier to recruit when you have customers. Imagine being able to say,
"I'm not sure if this is for you or not but I started a side project. I've already made all of my money back, I'm in profit $100, I have a passive income of $75 per month that and I just barely got started a couple days ago. Are you open to having a look? If you aren't, that's OK I know that it's not for everybody. "
Doesn't that sound more powerful than,
I found something that you will love! You are going to crush it! It's awesome! Save your spot now!"
When your team has customers, they are making more money, they are less likely to quit and your business volume is greater.
So what kind of script do you use to presell product?
It's actually very simple and is low pressure. To learn the script, the grab a free copy of my building MLM momentum audio. You can download it right here:
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