INSHORT: The award winning app with a 130 person team, in 7 countries, connecting brands with 300 000 influencers. indaHash is now set to tokenize the influencer industry via indaHash Coin.
Indahash aims to tokenize the “influencer” industry, making it easier for online personas to interact with brands. Find out how Indahash works today in our review.
What Is Indahash?
Indahash, found online at Indahash.com, is a marketplace that connects social media influencers with brands. The platform already exists, and it’s one of the largest such marketplaces in the world. However, the company is planning to decentralize its marketplace and create a crypto-economy, which is why they’re launching a token sale in November.
The company’s mission is to tokenize the entire influencer industry to solve major issues between brands, influencers, and their audiences.
The influencer industry is a fast-growing industry. You’ve probably seen social media celebrities promoting random products. Do you ever wonder how that traveler you follow on Instagram can afford her lifestyle? Typically, these people get paid to market products online. They’re “influencers” because they have the ability to influence a significant portion of the internet – their audience.
With that in mind, Indahash wants to connect influencers with brands through a decentralized marketplace and a digital token.
Indahash isn’t just a pipe dream: it’s a real, working app that’s already used by brands and influencers around the world. In fact, Indahash is currently the biggest international platform for influencer marketing campaigns, according to the whitepaper. They have a network of 300,000+ influencers and over 400 clients, including Fortune 500 companies.
How Does Indahash Work?
Indahash wants to create a crypto-economy with Indahash Coins. These coins will circulate between three groups, including brands, influencers, and audiences.
The brand uses the Indahash Coin to pay for marketing campaigns with influencers. When the influencer receives the Indahash Coin, they can exchange it for a brand’s products and receive discounts when shopping, along with early access to novelties.
The influencer’s audience can use collected tokens and exchange them for exclusive actions that the influencer has created for the community. For example, the influencer might schedule a “meet and greet” for fans in exchange for a certain number of tokens, or send signed prizes to their community.
Basically, here’s how it works for each of the three parties involved in the Indahash platform:
Brands pay Indahash with fiat currency or IDH coins for ad campaigns (which Indahash will send to influencers)
Brands can accept money from influencers in exchange for early-access products and services
Indahash pays IDH coins to influencers in exchange for advertising campaigns
Influencers can sell IDH coins to Indahash or on exchanges
For The Audience
Audience members can be rewarded for following an influencer when influencers create their own tokens
Fans exchange tokens for personalized and exclusive interactions with influencers, including gadgets, meetings, and social activities
Indahash is one of the world’s largest platforms for influencers and brands. The company is led by CEO and co-founder Barbara Soltysinska, who had the idea to automate the collaboration process between influencers and brands. Soltysinska created Indahash has an invitation-only network in 2015.
The company grew quickly throughout 2016, opening offices in Warsaw, London, and Berlin. Eventually, they attracted brands like Huawei, Pepsi, Lay’s, L’Oreal, and many others. Today, their whitepaper lists Heinz, MasterCard, Subway, McDonald’s, Red Bull, Nestle, Ford, Volkswagen, Samsung, Adidas, Merck, T-Mobile, and many other major names.
In 2017, Indahash opened offices in Singapore, New York, Dubai, and Johannesburg. Today, they operate in 70 markets around the world.
The company officially goes by the name IDH Media Limited.
How To Use Indahash
Here’s the basic process of how Indahash works for an app user:
Step 1) Influencers receive a notification and apply to join the campaign via the Indahash app
Step 2) Influencers submit a proposal for the content and description
Step 3) The photo or video goes to the dashboard and is checked by a moderator and the client
Step 4) After approval, posts are published and reach millions of followers