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Over the last several years, Brandon has helped thousands of entrepreneurs to start, and scale, successful digital marketing businesses. As Creator of the RankDaddy training platform, his concept of “outsourcing everything” allows his followers to scale at a pace never before thought of, giving his students, freedom to get their life back!
All right, guys. Today, I'm going to talk to you about why I quit lead generation and the Job Killing model altogether. I take you on a little journey through my experience with Job Killing.
I'm doing this because a lot of people, especially here, recently are asking me why I don't do it anymore, why I stopped. It's a great model. Now, don't get me wrong. The people who run it are great. The people who are in it are great. I learned a lot there, and it started me on the path where I'm at today, but for me, for dozens of people who I know who've tried this, it is an insanely slow process to get to the money or any decent profit. The biggest problem I had with JK was not the model, the system, because like I said, it works. It's kind of like a fixer-upper home that you buy to remodel and put all this time and money in before you're going to rent it out. Takes so much time, and absolutely cash has to be laid out before you're able to recoup anything. For me, it just became ridiculous.
There are so many people out there that just so badly want to learn how to make a decent living online, but most of them just are not in the position to spend thousands of dollars and wait months before any of that cash outlay comes back, so here's what happens with lead gen. You got to buy the domains to build the sites on. You got to build those sites from scratch. Takes time. Takes money. You got to host those sites, and if you don't know how to set all that up, you got to do research, more time. You got to buy tracking numbers, because you want to make sure that the calls that come through your site and go to your clients, you're getting credit for, got to be tracked. More money. Monthly expense on call tracking.
You have to get a Google Map postcard. You have to have a Google position on their, in the map pack, and that's if your postcard comes at all, because you're setting it up on a fake address. They tell you to go out, and you got to get a post office box or a mailing center address just to get the card sent to, which in itself puts your business at future risk, because you're setting up a fake business at a fake location. This has happened to me and a lot of other people in lead gen programs. You spend all this time and money doing this, and then a manual review gets triggered. Now you got the big fat eyes of Google looking in. They see you're running multiple businesses, completely different niches, out of one address in a UPS store. Bye-bye, Google Map rankings. Bye-bye, leads. Bye-bye, money and time.
Let's just say you do do that anyway. Now, you have to rank the site. You're ranking a brand new site. Takes time and more expense. Now, in the meanwhile, while that's waiting for the ranking to happen, you should go out and buy pay-per-click ads, because that'll get some leads coming in while the site's being ranked. More money, more funds going out the door. Now, let's fast-forward. Months down the road, that's all done. The site is ranking. You finally got leads coming in. Now you have to try to find some business in that niche to take the leads, and I did all this with nearly 20 sites. I laid out all the time and money. I got the sites ranked, and it only took a few months or so, because I set them up in my home city, population of 100,000 for the most part, and the leads started coming in.
The downside is, in a city this size you've only got a handful of companies in that niche that will take you, that have the possibility of taking your leads. It just limits you, so if one of them won't take the leads, you've lost all of that time and effort and ranking, and everything you put into that site, but probably one of them will. Somebody out of those three or four businesses, landscapers, whatever, plumbers in that city will take your leads, but what happens if they get fed up? You've burnt through all the people who are willing to take your leads in that city.